The PCSA Framework
A communication system that helps you sell without discounting
€39.00
What’s included
The PCSA Framework (PDF)
The complete structure: Problem → Consequence → Solution → Action
explained step by step, with concrete examples from the coffee world.
PCSA Framework & AI (Bonus PDF)
How to use AI the right way to speed up your communication
without losing your voice, your values, or your positioning.
Audio walkthroughs (both files)
To help you understand how to apply the framework in real situations,
not just how it works on paper.
What this solves
the “blank page” problem
messages that sound like everyone else’s
customers focusing only on price
This is not copywriting theory.
It’s a repeatable structure you can use every time you need to communicate value.
This is for you if:
you know your coffee is worth more, but struggle to explain why
you want a system, not inspiration
you’re done improvising your communication
If you don’t control the message, the market will decide the price for you.
The PCSA Framework is a practical communication system designed for coffee entrepreneurs who struggle to explain their value and end up competing on price.
It gives you a clear structure to write:
emails
product descriptions
price increase communications
social posts
without sounding generic, apologetic, or forced.