Trump, Change, and the Power of Innovation

Matteo Borea

11/11/20243 min read

In today’s business world, to innovate is to survive. Here’s why we can’t afford to wait.

All eyes have been on the U.S. election, and like it or not, Trump has secured a solid victory. That’s a fact. Now, let me be clear: I’m not a Trump fan, and there are plenty of areas where I disagree with his policies. But my job here isn’t to share my personal likes or dislikes—or to tell you what’s right or wrong.

For those of us in Europe, this election is more than just news from across the ocean. It’s a direct reminder of the challenges and opportunities ahead. As the U.S. heads into another wave of technological advancement under Trump’s administration, Europe faces a choice: adapt and innovate, or risk falling further behind. In a world where technology is reshaping every sector, this wake-up call isn’t limited to Silicon Valley—it touches each of us, from big industries to niche markets like coffee.

My role, as I see it, is to look at events objectively and make decisions that pave the way for a positive future for myself and, more importantly, for the people I care about. And yes, these include you who are taking the time to read this article.

Analyzing the potential impact of this election, one word stands out above all:

Source: ABC.es - Donald Trump with Elon Musk (at right, arms raised) during the rally in Butler

Don’t let these terms—artificial intelligence, blockchain, digital marketing—slip by as just buzzwords. In today’s landscape, they’re anything but.

Innovation isn’t about simply buying the latest software or signing up for a trendy service. It’s an attitude—a way of seeing potential where others see obstacles. True innovation is about looking forward, getting hands-on, taking risks, and studying to make courageous choices. It’s about challenging your own thinking and being willing to see the world in a new way, even if that means leaving familiar approaches behind.

For the coffee industry, this attitude is essential. Coffee has always been a symbol of tradition, but today, it needs entrepreneurs with vision, those willing to rethink every step, from bean to cup. Visionary leaders in coffee aren’t just following trends; they’re creating them, setting new standards in quality, sustainability, and customer experience. Those who treat this moment as an opportunity to learn, grow, and innovate will set themselves apart.

Take Responsibility for Shaping the Future

Courage in business isn’t about being fearless; it’s about acting and taking responsibility for the future you envision. It’s making decisions based on your own ideas, even if it means facing risk. Waiting for the “right moment” to act is no longer an option—because the future is arriving faster than any of us are used to.

So here’s to the courageous: those ready to embrace what’s coming, to shape it, and to lead the way forward. If you’re unsure where innovation might lead you today, I challenge you to imagine it, to believe in it, and to take action. Only then can we be ready to face the future with success.

Source: FutureGenNews

These companies, each a titan in its field, are no longer just innovators; they’re market makers. Their decisions ripple across industries, shifting trends and shaping consumer expectations. When these leaders push forward, they pull everyone else along with them—often redefining what success and growth look like in modern business.

As these trillion-dollar giants continue to push boundaries, they send a clear message: adapt or risk obsolescence. For us in the coffee world, this milestone is a powerful reminder that staying relevant means embracing a mindset of relentless innovation.


What Not to Do: Don’t Sleep on This Moment
My advice isn’t necessarily about what to do, but rather what not to do. Please, don’t sleep on this moment.

This isn’t the time to ignore, delay, or hope for things to stay the same.”

Why Innovation?

Trump’s administration will almost certainly drive a shift in the global landscape—especially in tech. With Europe still trailing in many areas of high tech, this is a wake-up call. The U.S. is poised to lead another wave of digital and technological advancement, and, for us, this is both a challenge and an opportunity.

A clear sign of this shift is the lineup of powerful tech personalities backing Trump, including Elon Musk, who openly endorsed him. Musk has put his reputation on the line with this endorsement, and for those of us paying attention, it speaks volumes about where innovation, influence, and power are converging.

Let’s look at the numbers for some perspective: for the first time in history, eight U.S. companies have reached a market valuation exceeding $1 trillion. These aren’t just businesses—they’re massive engines that shape global markets, consumer behavior, and even government policies. Among them, we find:

" INNOVATION "